Realising the things that really matter take hard work and sacrifice. As a bank that is dedicated to “Make Things Happen”, Nedbank understand this. In their latest television commercial we follow the story of a hard working young man, David Lesedi, who often has to miss seeing his little baby as he gets home too late in the evenings. That is until he eventually receives his own set of keys - keys to the car that will finally make precious family time happen.
This beautifully shot, moving TVC is one of two in a campaign that highlights Nedbank’s latest promotion with over R4 million rand waiting for clients to realise their dreams. The second TVC tells the story of Sydney Masana, a passionate footballer selected from thousands to captain Nedbank’s KeYona team.