Steers - Real Dinner
The Steers brand world features an apartment in a block of flats with a local Steers downstairs, borrowing the idea from sitcoms like Friends and How I Met Your Mother. The apartment is shared by 3 young guys in their twenties; Tshepo and Matt, two budding entrepreneurs who work from home, along with their friend, Sbu, a sport-loving student.
The aim for the brand world is to build a construct where audiences will quickly recognise a Steers commercial. ¬We want the brand world to reach a wider audience than before and insightfully relate to them by showing that Steers offers real dinner, made to order, with 100% fresh ingredients through the use of light-hearted, humorous ads.