Tropika - Nothing Smooother
Tropika's new advertising campaign is focused around mealtime occasions with a positioning that 'There's nothing Smooother than Tropika with a meal'. The campaign launched with two humorous television commercials showcasing this positioning.
Each advert starts off with a typical dull, boring scenario. We then see our characters, Toni and Gloria, escape from this world when they have a Tropika with their meal, and find themselves on the most magical and beautiful island.