Feel Good Fashion for Everyone
Iconic South African fashion brand, Jet, recently repositioned itself from 'Jet Up and Save' to 'Feel Good Fashion for Everyone'. The new strategic direction was developed to express the brand's evolution toward a more fashion conscious mindset. Jet has had to steadily adapt by proposing a range of quality products in line with global fashion trends as well as delivering on a feel good "lifestyle" with the Jet Mart arm of the brand. Allowing the brand to deliver on baby, beauty and home goods while not losing touch with value-conscious families.
The result was two humorous brand ads. 'Yaaasss' and 'Shut the Front Door', both exaggerating real life conversations around the brand, and play on the humour of the hilarious interactions that ensue between the characters.