Bobtail is South Africa's most loved dog food brand and their positioning line is 'For Strong South African Dogs'. We were tasked to create something that would bring this positioning to life for South African dog owners.
All dogs love to catch a thrown stick in the park. But a Bobtail dog is different, because they are strong South African dogs. So we branded a large tree trunk with ‘Fetch!’ and placed them in some of South Africa’s most popular dog parks.