News

Looking At The World Differently

Posted: August 30, 2017

Nedbank CIB believes in delivering impactful solutions to its corporate and investment banking clients that can change the world for the better.

Nedbank CIB believes in delivering impactful solutions to its corporate and investment banking clients that can change the world for the better.

Their projects range from renewable energy solutions to infrastructure, agriculture and telecommunications, and advisory and corporate finance. To show the scope and breadth of their operations and the impact these have on their clients, Joe Public created a film that not only showcases the scale of Nedbank CIB’s projects but also brings to life its philosophy of money experts who do good by seeing money differently.

This piece, directed by Kim Geldenhuys of 0307 Films, is shot completely from above. This top-down angle offers viewers the opportunity to see the world from a completely different perspective, one rarely seen before. The film was created using a combination of helicopters, cranes and drones and shot in five different cities and two countries over nine days.

You can watch the TV commercial here: