News

Joe Public Celebrates the Growth of their Clients, People and Country at the Loeries

Posted: September 23, 2014

South Africa’s largest independent communications group Joe Public including Shift Joe Public and Ignite Joe Public won 6 Gold, 6 Silver and 6 Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).

“We are in the business of growing our clients’ brands and research has proven that award winning advertising is 11 times more effective at increasing market share. It is for this reason that it is so satisfying to have received this year’s Loeries recognition, because it ultimately celebrates the growth of our clients,” says Chief Creative Officer, Pepe Marais.

The agency continued to celebrate growth, winning a special Young Creative Award – an award for exceptional creative achievement by creatives 27 years old or younger. Joe Public was delighted to see the award received by Art Director, Freda Raubenheimer, who has worked on internationally awarded pieces including, OSAAT Project English and Nike’s Run Jozi.

In total the group claimed 21 birds over the weekend, with Shift Joe Public, winning 4 Gold, 2 Silver and a Craft Certificate for exceptional work on Fonts of the Future and Antalis’ Start Your Day with Paper.

“It’s also fantastic to see our commitment to creative excellence being rewarded across various categories, from design, by our outstanding brand design agency, Shift Joe Public, to the Effectivity Category for the groups CSI initiative OSAAT. This weekend’s awards show success clearly signals that we are delivering on the growth of our clients, our people and our country. We are very proud of our team,” added CEO Gareth Leck.

Prize

Category

Country

Brand

Title

Campaign Bronze

Brand Identity & Collateral Design – Identity Programmes

South Africa

The Post Office

Meet The Post Office

Silver

Media Innovation – Single Medium

South Africa

Cinemark

Cinema Comfort App

Bronze

Media Innovation – Single Medium

South Africa

Foodcorp

Streetpole for dogs

Bronze

Outdoor Media

South Africa

Nedbank

Water Billboard

Silver

Street-Pole

South Africa

Foodcorp

Streetpole for dogs

Gold

Tactical use of Newspaper

South Africa

One School at a Time

Project English Print

Bronze

Tactical use of Newspaper

South Africa

Nedbank Capital

The Future Newspaper

Campaign Silver

Magazine Advertising

South Africa

Foodcorp

When they wont let go

Campaign Bronze

Posters

South Africa

Origin Coffee Roasters

Wake-up Calls

Craft Gold

Print & Collateral Crafts – Writing

South Africa

Bryanston Parallel Medium School

Stories

Campaign Craft Certificate

Print & Collateral Crafts – Illustration

South Africa

Origin Coffee Roasters

Wake-up Calls

Silver

TV & Cinema Commercials – up to 90s

South Africa

Cinemark

Cinema Comfort App

Bronze

Effective Creativity

South Africa

One School at a Time

Project English