Jet set with Joe Public

Posted: February 14, 2012

Joe Public has won the Edcon family value retailer Jet above-the-line account, which was previously held by The Jupiter Drawing Room Johannesburg.

Jet is the leading family value retailer within the Edcon group, recently being voted as the leading value brand among the clothing retailers in South Africa, according to a Markinor survey. 

There are more than 400 stores across South Africa, Botswana, Lesotho, Namibia, Swaziland and Zambia, aimed at middle- and lower-income families.

"We are excited to have Joe Public as our above-the-line communications partner. We believe our partnership will help Jet maintain and enhance its position as the leading family value retailer that it is," says Garth Napier, marketing executive for Jet and JetMart.Comments  Gareth Leck, Joe Public CEO, "Our recent appointment to work on the Jet account is an incredible opportunity to partner with the Jet team to grow their business. It is obviously also an incredible opportunity to grow our people and our own brand in the process,".