Greatest Summer Hits
Jet Summer Campaign 2017 #JetSummerHits
Jet and their communications agency Joe Public United are proud to share their latest campaign. It’s nothing like the trend-only focused campaigns that are synonymous with the season, but for all the right reasons. Inspired by music and the feeling that listening to a favourite song creates, the new #JetSummerHits campaign is all about having a feel-good summer with your friends and family while looking good in the latest fashion.
The campaign is all about that summer feeling, that feeling when you know you look good, that feeling when you get a great deal, that feeling when you know your family is taken care of. The moment to let go, tap your feet, let loose and spend quality time with the people who matter most to you.
Music evokes emotion and serves as a universal language that’s relatable and brings communities together in a spirit of celebration. From Ko Tebellong (burial songs) to Lobola negotiations, initiation songs, doing family chores, supporting sports teams, school assemblies, praise and worship, toi-tois and nursery rhymes, music is all about bringing people together and connectedness, and that’s exactly what Jet as a brand is all about. Jet aims to show their customers that they truly do understand their needs and that they can rejoice with them this summer, regardless of their tough circumstances.
The fully integrated campaign showcases Jet’s latest range of summer fashion for the whole family, while the TV commercial sees the return of Nono and Mimi whose humorous conversations have made them Jet’s hot property.