Girls Today, Women Tomorrow

Posted: July 31, 2017

Jet Women’s Day Campaign 2017 #JetFutureWomen

Jet, together with brand and communications agency Joe Public United, decided to put a spin on Women’s day this year by empowering future generations of women. Jet is celebrating the young girls who are being raised to be our future, fearless female leaders. With the Campaign title #JetFutureWomen, which is all about providing little ladies with encouraging advice, teaching them, that girls too, can run the world.

The fully integrated campaign showcases the girls as heroines, standing proud and defiant, dressed in Jet’s latest range of slogan T-shirts. What makes these tees special is that their slogans aim at inspiring, from “Future Princess President” to “Girl Boss”, “The Future is Female” and “Stand tall, wear your crown”. In the TV commercial, we see older women giving young girls uplifting advice because ultimately it will be these young girls that determine whether we can overcome gender inequity at home and in the workplace.

“We’re proud to support young girls this Women’s Day. At Jet, we believe in supporting future generations, empowering women and helping combat gender inequality through teaching girls to stand together and raise each other up through positive advertising,” says Marcelle Wilson, Jet Marketing Product Manager for Ladies and Girls.

Watch it: