Foodcorp to Joe Public
Joe Public, which recently won the Jet account which is also part of Edcon, will assist Foodcorp in growing its business and brands, including Pieman's, Nola, Bobtail and Ouma Rusks, among others.
Morris Jones had the account prior to Joe Public.
Says Joe Public CEO Gareth Leck, "Foodcorp has a very strong stable of iconic market-leading brands. To be working with such a dynamic company that is creating great inroads into the South African market, is both a privilege and a challenge that all of us at Joe Public are very excited about."
"The decision to partner with the team at Joe Public was an easy one. With a track record that undeniably places the creative team at the forefront of brand communications development in South Africa, together with a strong cultural fit, leaves us with no doubt that our brands will benefit and our market position will strengthen as a result," says Julliette Morrison, Foodcorp group marketing director.