News

Be The Mentor You Wish You Had

Posted: March 4, 2016

When the creative solution results in consumers signing up to become a mentor to their younger teenage peers, you know you've created a campaign with a difference – with over 32 896 web visits, averaging at 284 per day and proudly weighing in at 2 538 pledges to date.


When the creative solution results in consumers signing up to become a mentor to their younger teenage peers, you know you've created a campaign with a difference – with over 32 896 web visits, averaging at 284 per day and proudly weighing in at 2 538 pledges to date. The SAB’s campaign is results driven and uses an integrated approach delivering on the relevant issue of underage drinking.

Run across television, radio, digital, as well as internally within SAB, it's a cut-through idea that rallies community engagement, created and supported by Joe Public (ATL) and Connect Joe Public (Digital).

The campaign hopes to inspire a movement of change with older mentors educating younger siblings or peers about life's temptations in order for them not to make the same mistakes. Instead, they will encourage them to live healthy, purpose led lives and, in turn, become the next generation of mentors themselves.

If you would like to take a mentor pledge and make a difference to someone’s life, visit: http://www.sabstories.co.za/alcohol-issues/sab18plus/